(PHILADELPHIA) Three months into its massive print advertising campaign with Kidsville News in Bucks County, Pennsylvania, and Bear Essential News in Tucson and Phoenix, Kids Dinosaur of the Month Club President Ptyler Pterodactyl has proclaimed the program a huge success.
"We've seen a tremendous increase in the number of brand new buyers and our existing customers continue to be loyal with the average customer now purchasing eight Dino Boxes. We couldn't be happier."
Kids Dinosaur of the Month Club is the fast-growing educational subscription box club designed to encourage reading and imaginative play. Club subscribers have 12 Dino Boxes to choose from and each Dino Box includes personalized items, dinosaur books, a dinosaur toy, a collectible Dino Card, dinosaur stickers and a dinosaur toy. Kids Dinosaur of the Month Club has members in Europe, Australia, Canada, China and 40 U.S. States.
From the lobby of their towering Philadelphia skyscraper headquarters, Ptyler Pterodactyl turned the podium over to Allie Allosaurus. Allosaurus explained, "We had great success with our most recent foray into print advertising, now we are analyzing our Google Ad Words campaigns and while making them better we also are increasing our daily spend significantly. In the words of President George W. Bush, we do the Google."
Kids Dinosaur of the Month Club offers 12 distinct Dino Boxes featuring: Tyrannosaurus Rex; Stegosaurus; Velociraptor; Triceratops; Pterodactyl; Allosaurus; a Toob of 12 miini dinosaurs; Apatosaurus; Junior Paleontologist featuring a Toob of dinosaur fossil skulls; Archaeopteryx; Horned, Spiked and Crested featuring Spinosaurus; and Armored Dinosaurs featuring Sauropelta.
Visit Kids Dinosaur of the Month Club at www.kidsdinosaurofthemonthclub.com.
(Phoenix) Kids Dinosaur of the Month Club President Ptyler Pterodactyl took time out from his lecture tour to address the media regarding stories swirling about that the children's book club is considering new distribution channels.
"We've been contacted by Sanjay Syal, CEO and President of Blue Star Productions, who contacted me about entering into a retail/wholesale arrangement. Sanjay's nationally touring dino exhibit - Discover Dinosaurs - is wonderful. He showed me around the show last week as it waas being held just outside Philadelphia and we discussed him carrying the T Rex Dino Box in all his expo stores. He plans to hold nearly 100 expos this year so we're excited to tell more children, parents, aunts, uncles and grandparents about our kids club featuring dinosaur toys and dinosaur books."
No formal agreement has been executed but the deal would probably be structured as a standard wholesale/retail arrangement with T-Rex boxes traveling with the national dinosaur expo and Blue Star earning some commission on subsequent sales of Dino Boxes. Kids Dinosaur of the Month Club would share customer information collected to aid Blue Star's future promotions.
Pterodactyl plans to visit his alma mater, the Cronkite School of Journalism at Arizona State University, while in town. "I'll visit with Dean Callahan and probably guest lecture a bit. I love getting out there and meeting those fresh faces. It's a lot different than looking at the fossils I usually see."